Back

Kyra:
From rebrand confusion
to enterprise-ready authority

Kyra:
From rebrand confusion
to enterprise-ready authority

The Challenge

The Challenge

KYRA was in the middle of a rebrand with strong strategic groundwork already in place.

Their positioning was shifting to attract enterprise clients—large brands seeking creator-driven influencer campaigns through their platform.

But while the strategy was set, the visuals weren’t landing.

The team struggled to translate their messaging into design and creative assets that could signal authority and resonate with enterprise decision-makers.

KYRA was in the middle of a rebrand with strong strategic groundwork already in place.

Their positioning was shifting to attract enterprise clients—large brands seeking creator-driven influencer campaigns through their platform.

But while the strategy was set, the visuals weren’t landing.

The team struggled to translate their messaging into design and creative assets that could signal authority and resonate with enterprise decision-makers.

KYRA was in the middle of a rebrand with strong strategic groundwork already in place.

Their positioning was shifting to attract enterprise clients—large brands seeking creator-driven influencer campaigns through their platform.

But while the strategy was set, the visuals weren’t landing.

The team struggled to translate their messaging into design and creative assets that could signal authority and resonate with enterprise decision-makers.

The Sprint

The Sprint

IKS stepped in as the creative and art direction partner.

The priority was clarity: turning a solid strategy into a cohesive visual identity that not only matched the rebrand but gave KYRA’s platform the trust signals needed to win over enterprise buyers.

In one sprint, we developed a unified art direction and used it as the backbone for all assets—illustrations, animations, and motion-heavy video content.

IKS stepped in as the creative and art direction partner.

The priority was clarity: turning a solid strategy into a cohesive visual identity that not only matched the rebrand but gave KYRA’s platform the trust signals needed to win over enterprise buyers.

In one sprint, we developed a unified art direction and used it as the backbone for all assets—illustrations, animations, and motion-heavy video content.

IKS stepped in as the creative and art direction partner.

The priority was clarity: turning a solid strategy into a cohesive visual identity that not only matched the rebrand but gave KYRA’s platform the trust signals needed to win over enterprise buyers.

In one sprint, we developed a unified art direction and used it as the backbone for all assets—illustrations, animations, and motion-heavy video content.

1. Art Direction

1. Art Direction

Defined a visual system that translated strategic positioning into design, ensuring every asset spoke to enterprise audiences with clarity and authority.

2. Feature Illustrations

2. Feature Illustrations

Designed custom visuals for the website’s platform features, highlighting functionality in a creator-centric yet professional style.

3. Service Animations

3. Service Animations

Produced four unique animations for the services page, each tailored to spotlight a different capability of the platform.

4. Hero Explainer Video

4. Hero Explainer Video

Delivered a cornerstone motion-driven explainer that clearly showcased the platform’s full capabilities.

5. Sizzle Video

5. Sizzle Video

Created a high-energy reel that demonstrated real-world use cases and brought the KYRA platform to life.

The Result

The Result

In under four weeks, KYRA relaunched with a rebrand that looked as strong as the strategy behind it.

With a unified visual language and enterprise-ready assets, their website now communicates trust and authority instantly.

The explainer and sizzle videos provide cornerstone content for both inbound and outbound, while the animations and illustrations reinforce the platform’s value at every touchpoint.

The brand not only looks the part—it finally feels the part, to both creators and the enterprise clients they seek.

In under four weeks, KYRA relaunched with a rebrand that looked as strong as the strategy behind it.

With a unified visual language and enterprise-ready assets, their website now communicates trust and authority instantly.

The explainer and sizzle videos provide cornerstone content for both inbound and outbound, while the animations and illustrations reinforce the platform’s value at every touchpoint.

The brand not only looks the part—it finally feels the part, to both creators and the enterprise clients they seek.

In under four weeks, KYRA relaunched with a rebrand that looked as strong as the strategy behind it.

With a unified visual language and enterprise-ready assets, their website now communicates trust and authority instantly.

The explainer and sizzle videos provide cornerstone content for both inbound and outbound, while the animations and illustrations reinforce the platform’s value at every touchpoint.

The brand not only looks the part—it finally feels the part, to both creators and the enterprise clients they seek.

Web Animations

Web Animations

Back

© IKS. All rights reserved