L-Charge:
Off-Grid EV Charging,
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L-Charge:
Off-Grid EV Charging,
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The Challenge

The Challenge

L-Charge had a breakthrough product: mobile, off-grid, ultra-fast EV chargers for fleets.

But their presence didn’t reflect their ambition. Investors saw “a startup with potential,” not a market leader.

Competitors were louder, and the message was scattered. They needed authority—fast.

L-Charge had a breakthrough product: mobile, off-grid, ultra-fast EV chargers for fleets.

But their presence didn’t reflect their ambition. Investors saw “a startup with potential,” not a market leader.

Competitors were louder, and the message was scattered. They needed authority—fast.

L-Charge had a breakthrough product: mobile, off-grid, ultra-fast EV chargers for fleets.

But their presence didn’t reflect their ambition. Investors saw “a startup with potential,” not a market leader.

Competitors were louder, and the message was scattered. They needed authority—fast.

The Sprint

The Sprint

We treated L-Charge’s launch like an Authority Sprint. In one focused block, we rebuilt their presence into something market-ready and investor-credible.

We treated L-Charge’s launch like an Authority Sprint. In one focused block, we rebuilt their presence into something market-ready and investor-credible.

1. Positioning Narrative + Messaging

1. Positioning Narrative + Messaging

We crafted the Why Us Now story: off-grid speed, hydrogen-ready scalability, and the promise of energy independence. This became the backbone for all comms.

2. Website Authority Refresh

2. Website Authority Refresh

We overhauled the homepage and core pages with clear copy, sharper visuals, and a modern layout—so investors and fleet buyers could instantly “get it” in five seconds or less.

3. Flagship Explainer Video

3. Flagship Explainer Video

A hybrid commercial/explainer, live-action and cinematic, featuring their CMO in-person. This became the anchor asset—showing off the product, the team, and the ambition in one hit.

4. High-Impact Supporting Assets

4. High-Impact Supporting Assets

- CGI renders to make the tech tangible.

- Motion graphics and branded video kits (lower thirds, intros, logo stings) for ongoing use.

- Social templates, white paper layouts, and event collateral to ensure consistency beyond the sprint.

The Result

The Result

L-Charge went from “early-stage unknown” to “credible authority.”

Their refreshed site passed investor five-second tests, their explainer became the conversation starter at events, and their supporting kit gave them confidence to scale.

What started as scattered marketing became a system of authority—ready to convert attention into real traction.

L-Charge went from “early-stage unknown” to “credible authority.”

Their refreshed site passed investor five-second tests, their explainer became the conversation starter at events, and their supporting kit gave them confidence to scale.

What started as scattered marketing became a system of authority—ready to convert attention into real traction.

L-Charge went from “early-stage unknown” to “credible authority.”

Their refreshed site passed investor five-second tests, their explainer became the conversation starter at events, and their supporting kit gave them confidence to scale.

What started as scattered marketing became a system of authority—ready to convert attention into real traction.

Website & Supporting Assets

Website & Supporting Assets

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