The Challenge
The Challenge
As one of the most recognized names in cybersecurity and employee benefits, Norton didn’t need a rebrand or repositioning.
Their challenge was different: maintaining an active, authoritative presence across campaigns and social media, while ensuring every asset aligned with their established identity.
With daily content needs and high-visibility campaigns across multiple divisions, Norton required consistent creative execution that matched their global reputation.
As one of the most recognized names in cybersecurity and employee benefits, Norton didn’t need a rebrand or repositioning.
Their challenge was different: maintaining an active, authoritative presence across campaigns and social media, while ensuring every asset aligned with their established identity.
With daily content needs and high-visibility campaigns across multiple divisions, Norton required consistent creative execution that matched their global reputation.
As one of the most recognized names in cybersecurity and employee benefits, Norton didn’t need a rebrand or repositioning.
Their challenge was different: maintaining an active, authoritative presence across campaigns and social media, while ensuring every asset aligned with their established identity.
With daily content needs and high-visibility campaigns across multiple divisions, Norton required consistent creative execution that matched their global reputation.
The Approach
The Approach
Through our collaboration with Studio Rendezvous, IKS became an extension of Norton’s marketing team.
The focus wasn’t reinvention, but amplification—leveraging their established brand identity to create motion graphics, campaign content, and social media assets that carried Norton’s authority into every post, ad, and video.
The goal: consistency at scale, without diluting creativity.
Through our collaboration with Studio Rendezvous, IKS became an extension of Norton’s marketing team.
The focus wasn’t reinvention, but amplification—leveraging their established brand identity to create motion graphics, campaign content, and social media assets that carried Norton’s authority into every post, ad, and video.
The goal: consistency at scale, without diluting creativity.
Through our collaboration with Studio Rendezvous, IKS became an extension of Norton’s marketing team.
The focus wasn’t reinvention, but amplification—leveraging their established brand identity to create motion graphics, campaign content, and social media assets that carried Norton’s authority into every post, ad, and video.
The goal: consistency at scale, without diluting creativity.
1. LinkedIn Content Production
1. LinkedIn Content Production
Ongoing motion design and creative assets for daily posts across divisions.
2. Marketing Campaigns
2. Marketing Campaigns
Developed ads and branded videos for specific campaigns and key dates (e.g. Back to School).
3. Authority Maintenance
3. Authority Maintenance
Ensured all content stayed true to Norton’s design system and voice while keeping campaigns fresh and engaging.
4. Division Support
4. Division Support
Created content for both Norton Employee Benefits and Norton Cyber Risk Security (CRS) divisions.