Treat it like a real launch. Define the narrative, script it, storyboard it, and build the whole production pipeline from scratch.
Develop a visual language that respects the brand’s premium positioning, then push realism through look-dev, lighting, camera choreography, and finishing.
The result needed to feel elegant at first glance and obsessive on a frame-by-frame inspection.
Treat it like a real launch. Define the narrative, script it, storyboard it, and build the whole production pipeline from scratch.
Develop a visual language that respects the brand’s premium positioning, then push realism through look-dev, lighting, camera choreography, and finishing.
The result needed to feel elegant at first glance and obsessive on a frame-by-frame inspection.
Treat it like a real launch. Define the narrative, script it, storyboard it, and build the whole production pipeline from scratch.
Develop a visual language that respects the brand’s premium positioning, then push realism through look-dev, lighting, camera choreography, and finishing.
The result needed to feel elegant at first glance and obsessive on a frame-by-frame inspection.
1. Creative Direction & Script
Core story built around controlled power and refined aggression.
Shot list, timing, and transitions mapped in an animatic. High-fidelity shaders, paint systems, glass, carbon, metals—physically based. Multiple environments built for contrast; lighting tuned for hero silhouettes and reflections. Path-traced renders, multi-pass comp, finishing grade for a theatrical feel.
3. Animation & Cinematography
3. Animation & Cinematography
Camera choreography, wheel dynamics, motion cues; performance matched to narrative beats.
Social cutdowns and end-frame lockups to show how the film extends into a broader launch.
A launch-caliber, hyper-real 3D film that demonstrates IKS’s ability to conceive, direct, and deliver cinematic product work without compromise.
It’s a proof piece for automotive and luxury tech—evidence that we can handle flagship hero films and the ecosystem around them.
Concept/spec project. Not commissioned by or affiliated with Lamborghini.
A launch-caliber, hyper-real 3D film that demonstrates IKS’s ability to conceive, direct, and deliver cinematic product work without compromise.
It’s a proof piece for automotive and luxury tech—evidence that we can handle flagship hero films and the ecosystem around them.
Concept/spec project. Not commissioned by or affiliated with Lamborghini.
A launch-caliber, hyper-real 3D film that demonstrates IKS’s ability to conceive, direct, and deliver cinematic product work without compromise.
It’s a proof piece for automotive and luxury tech—evidence that we can handle flagship hero films and the ecosystem around them.
Concept/spec project. Not commissioned by or affiliated with Lamborghini.
